Using Your Blog To Improve Page Ranking
SEO and page ranking are tough little cookies to figure out. Why is it so difficult? Well because it’s always changing. Thanks to Google’s love for changing it’s page ranking algorithm, marketers and...
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Digital Marketing Tools That Work (Infographic)
So you’re thinking about changing things up or starting fresh with your digital marketing plan. A good starting point is by stepping back and looking at the overall marketing funnel with a clean slate....
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Abandoned Shopping Cart (Infographic)
Around the world everywhere, shopping carts are left abandoned, where they slowly sit and wait. Now we’re not literally talking about shopping carts in a grocery store, although there probably are...
View ArticleWhat Is The Better Digital Marketing Strategy?
I’ve seldom stumble across articles that attempt to tackle the debate of what’s more important between mobile ads and mobile apps. Some people obviously feel one way, while others feel the other. So in...
View ArticleSmall Businesses In Conflict
I just reviewed the results of two different surveys of small businesses and the results demonstrate a conflict. The first survey was done by American Express (AmEx) while the second survey we done by...
View ArticleBlack Friday Is Changing!!!
It’s that time of the year again when thousands of Americans get up in the wee hours of the night, stand in a long line, then unleash madness once the doors open. That’s right, it’s BLACK FRIDAY!!! If...
View ArticleLast-Minute Black Friday Tips For Your Marketing Plan
Well, by now, you’ve probably got your turkey purchased with all the fixings ready to go. Thanksgiving is known for family gatherings and a feast that will leave all plenty full. So of course, you...
View ArticleBlack Friday & Cyber Monday Are Over. NOW WHAT?!
It’s interesting how the holiday shopping season works. Once Thanksgiving ends, it’s like a free-for-all for businesses to get their specials out there. Black Friday and Cyber Monday hits, and it’s a...
View Article3 Digital Marketing Trends For 2016
It’s hard to believe that 2015 is almost over. Kind of seems like a repeating statement every year. But, as we all know, time slows down for no one. If anything, it feels like it speeds up. Anyways,...
View ArticleCustomer Intent: The Killer Segment
Ok, here’s a marketing question. You have a retail store that sells baby products. You know, bottles, diapers, clothes, and all of those wonderful things that make having and raising children just a...
View ArticleYou’re Probably Worrying About The Wrong Thing
The majority of business owners and marketers are focusing just on the traffic that is coming to their website. Getting more traffic is the only goal and most of the time, the only thing that gets...
View ArticleDetermine Your Goals To Determine Your KPIs
Online marketing has become a very sophisticated process in the last decade, with many new analytics and resources available to digital marketers. It now takes constant measuring, and that’s because of...
View ArticleYou’re Advertising To A Parade
Reading Time: 2 minutesIn his book The 33 Ruthless Rules of Local Advertising, Michael Corbett is making the point that customers, your customers, are on the move all of the time. Today, I’m going to...
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How Do You Measure Social Success?
Reading Time: 4 minutesChart By eMarketer There are a lot of ways to measure success. According to a recent survey, the way that most small and medium sized businesses measure the success of their...
View ArticleIs Your Site Up To Date?
Reading Time: 3 minutesLast year Google said that they had over 600 changes to their algorithm, each of which could have had a major impact on your website’s visibility! Mobile use has increased...
View ArticleReal Knowledge Comes From Segmentation
Reading Time: 4 minutes Let’s talk sales. You have a salesperson that is really trying. They’re out there every day making sales calls. They are regularly working the phones prospecting for new...
View ArticleYou’ve Got Traffic But No Leads/Sales…Now What?
Reading Time: 4 minutesLet’s talk about website traffic. The Holy Grail of digital marketing. Everyone wants it and once they have it, they want more of it. When you open up your GA it’s the first...
View ArticleIs Your Site Up To Date?
Last year Google said that they had over 600 changes to their algorithm, each of which could have had a major impact on your website’s visibility! Mobile use has increased dramatically over the last...
View ArticleReal Knowledge Comes From Segmentation
Let’s talk sales.You have a salesperson that is really trying. They’re out there every day making sales calls. They are regularly working the phones prospecting for new customers, and they are calling...
View ArticleYou’ve Got Traffic But No Leads/Sales…Now What?
Let’s talk about website traffic. The Holy Grail of digital marketing. Everyone wants it and once they have it, they want more of it. When you open up your GA it’s the first thing that you look at....
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